By Ron Cooper
The Word Doctor
Jumped on the bandwagon with a Facebook fan page?
It’s never too late to use this social media tool to promote your business or organization, one “like” at a time. A Facebook fan page can raise your visibility, create some buzz, and generate a whole new group of loyal customers and supporters.
But before you take the plunge, take a deep breath. A fan page is easy to launch, but hard to maintain. You will be making a long-term commitment trying to build an online community of backers. But success can be achieved if you have a plan to keep your fans engaged.
Three tips for you as you venture in this exciting new venue:
1. Plan ahead. Put two to four weeks’ worth of content into the pipeline. It’s very common to find fan pages languishing in obscurity. The problem? No fresh content that encourages fans to interact week after week after week. Keep the momentum going.
2. Brainstorm with your colleagues. What’s new in your business or organization? Special event approaching? New hires to announce? An award recently bestowed? All of these, and more, are grist for the mill on a Facebook fan page.
3. Designate two or more page administrators. Leaving the content replenishment to one person can lead to fan page fatigue. Think of your page as a collaborative effort. The more ideas the better!
Now, get on out there and knock their socks off. Facebook will never be the same!