By Ron Cooper
The Word Doctor
Looked at your website lately?
You might be surprised at what you find. Misspellings, incorrect word usage and grammatical errors are common on even the best websites.
In my last post, I cited a Stanford University study, the “Web Credibility Project.” It found that typos are one of the top 10 factors reducing a site’s credibility.
It’s not a far stretch to conclude that loss of credibility means potentially lost business.
Here’s my five-step action plan to correct and freshen up your web copy.
1. Cut and paste all of your website copy and run it through a spell-check and grammar check. As you catch the misspellings, you’ll find places where some rewording is in order.
2. Assign at least two people to read all web text. You may consider hiring an experienced proofreader or copywriter to bring a fresh pair of eyes to your site.
3. Check for consistency of messaging and tone and ensure the text is clear and concise.
4. Check for industry jargon; too much of that could be a big turn-off for non-technical people who visit your site.
5. Be aware of homophones (its versus it’s, their versus they’re) and use the correct word. Homophones are very, very common on websites.
Think of your website as your window to the world. You want it to accurately reflect who you are and what you’re all about.
Your website should be letter-perfect, presenting a professional image for your company!